Pernod Ricard buys majority stake in Skrewball whiskey
Pernod Ricard USA has announced the acquisition of a majority stake in peanut butter-flavored American whiskey brand Skrewball.
Pernod buys Kenwood vineyards
Pernod Ricard has announced the purchase of Kenwood Vineyards in California’s Sonoma Valley from F. Korbel & Bros.
Pernod crafts Absolut range for bartenders
Pernod Ricard USA has announced the launch of the on-trade exclusive, Absolut Craft, a new three-product line of its Swedish vodka brand, co-created by bartender Nick Strangeway.
Pernod offers free bartender training
Pernod Ricard USA and Beverage Alcohol Resource are offering free bartender training to the on-trade during May and June.
Malibu Melon Margarita to make US splash
Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.
Malibu Sunshine to rise in spring
Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.
Pernod Ricard and Southern strike Washington deal
Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.
Pernod targets US for Absolut Gräpevine and Miami
Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.
Pernod and Ne-Yo join forces for Malibu Red
Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.
Digital Edition
Comment
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
